SendToTeam + Mailchimp Integration

SendToTeam connects to Mailchimp through its Marketing API using an API key you generate in your Mailchimp account settings (Account > Extras > API Keys). The API key grants access to your audiences, campaigns, automations, and reports. For organizations that need tighter access controls, Mailchimp also supports OAuth 2.0 connections where an admin authorizes specific permissions.

Campaign drafting is informed by your actual audience data. Before writing, the AI employee reads your audience's engagement metrics: average open rate, most-clicked link types, best-performing subject line patterns, and peak engagement days and times. It also reads subscriber segments to understand your audience composition. The resulting campaign draft is not generic — it is structured around what has historically worked for your specific list. Subject lines follow patterns that have earned above-average opens, and content focuses on topics that drive clicks.

Here is a concrete workflow: you want to send a monthly product update to your 8,000 subscribers. Your AI employee reads the last three months of campaign reports, identifies that your audience opens 31% of emails with question-based subject lines (vs. 22% for statement-based), clicks most on "how-to" content, and engages best on Tuesdays at 10am. It drafts the campaign with a question subject line, a how-to opening section, and a send time recommendation. The draft includes body copy, a preview text snippet, and two A/B subject line variants for testing. You review in your SendToTeam queue, make any adjustments, and push the approved content to Mailchimp for sending.

For automated sequences (welcome series, re-engagement, post-purchase), the AI employee drafts each email with awareness of its position in the journey. Email 1 in a welcome series introduces your brand. Email 3 addresses a common objection. Email 5 makes a specific offer. Each email builds on what came before rather than repeating the same pitch, creating a sequence that feels intentional rather than assembled from disconnected templates.

Performance reporting gives you a clear picture of what is working. The assistant pulls open rates, click rates, bounce rates, unsubscribe trends, and revenue attribution (if e-commerce tracking is enabled) and compiles them into a summary with specific recommendations for the next campaign.